Muller Marketing LLC · Straticure™
muller-marketing.com
★ MedTech Adoption Architecture · Straticure™

Is your adoption
system designed?

Score your readiness across the 9 Adoption Levers — clinical, commercial, and financial. Takes 4 minutes. You'll see exactly where your system is strong and where it breaks.

9 adoption levers
4 minutes
Instant score + gap analysis
Assessment Progress 0 of 9 levers scored
Clinical Layer
Evidence, Training & Physician Confidence
How confident will clinicians be using your product — and how do you get them there?
Lever 01 · Distribution & Access
How clearly defined is your path from product to end user?
Consider: channel partners, GPO/IDN approvals, credentialing, IT systems, formulary access
Not designedFully designed
Lever 04 · Clinical Adoption & Training
How well designed is your pathway from first use to clinical confidence?
Consider: training pathway, time-to-competency, scalability, KOL strategy, first-use experience management
Not startedFully built
Lever 03 · Behavior Change Requirements
How well have you mapped what you're asking clinicians and staff to do differently?
Consider: workflow changes, training burden, documentation changes, time investment, who carries the burden
Not mappedFully mitigated
Commercial Layer
Stakeholders, Distribution & Market Entry
Who needs to say yes — and how are you designing the path to get there?
Lever 02 · Stakeholder Mapping
How completely have you mapped every stakeholder involved in adoption?
Consider: decision-makers, influencers, veto players, hidden champions — not just the end user
End user onlyFull ecosystem
Lever 08 · Reorder & Retention
How deliberately have you designed repeat usage into your commercial system?
Consider: reorder pathway, who owns the reorder decision, usage triggers, protocol integration, early warning for drop-off
Not consideredBuilt into system
Lever 09 · Resistance & Power Dynamics
How well have you mapped where friction and resistance will come from?
Consider: veto players, political alignment needed, hidden blockers, competing vendor lock-in, financial losers
Not mappedFully prepared
Financial Layer
Reimbursement, Payment Pathways & Economic Impact
Who pays, how, and what happens financially when your product gets adopted?
Lever 05 · Reimbursement Pathway
How clearly mapped is your path to clinical reimbursement?
Consider: existing CPT/DRG codes, coverage status, payer landscape, evidence requirements, timeline to coverage
Not addressedCoverage established
Lever 06 · Financing & Payment
How well do you understand how your customer actually acquires and funds your product?
Consider: CapEx vs OpEx, budget owner, procurement cycle, whether you're replacing a cost or adding one
UnknownFully mapped
Lever 07 · Economic Impact
How well have you mapped who wins and who loses financially when your product gets adopted?
Consider: financial winners (advocates), financial losers (hidden blockers), vendor lock-in disruption, GPO/IDN implications
Not consideredFull ecosystem
All 9 levers scored · Takes 10 seconds to generate
Almost there.
Where should we send your full score report and the MedTech Adoption Architecture Workbook?
No spam. We'll send your score report and the workbook — that's it.
Your Adoption Readiness Score
—
out of 45

Score by Layer
Clinical Layer
—
out of 15
Commercial Layer
—
out of 15
Financial Layer
—
out of 15
Score by Lever

Ready to close the gaps?

Talk through your score with Melissa — 20 minutes to map the highest-priority gaps in your adoption system and identify what to solve first.

Book a Call with Melissa → Get the Full Workbook
melissa.muller@muller-marketing.com · 269-207-3217 · Straticure™ by Muller Marketing LLC
Muller Marketing LLC · Straticure™
© 2025 Muller Marketing, LLC. MedTech Adoption Architecture is part of UCOS™. All rights reserved.
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