• Accelerating Ambulatory Surgery Center Market Penetration for a Cardiovascular Stent Portfolio

    Client: Global Cardiovascular Device Manufacturer
    Industry: Interventional Cardiology / Cardiovascular Devices
    Services Provided: ASC Market Strategy, Product Positioning, Sales Enablement, Channel Optimization

  • Building Key Performance Indicators (KPI's) Systems and Marketing Readiness for a Global MedTech Company

    Client: Global MedTech Manufacturer
    Industry: Medical Devices / Healthcare Technology
    Services Provided: KPI Dashboard Development, Marketing Readiness Assessment, Commercial Capability Benchmarking

  • Creating an Segmentation Targeting & Positioning Framework to Guide Sales and Marketing

    Client: Healthcare Technology Start-up
    Industry: Healthcare Technology / Medical Devices
    Services Provided: Segmentation, Targeting, and Positioning (STP) Framework

  • Increasing Premium Interocular Lens (IOLs) Conversions Through Buyer Personas & Journey Mapping

    Client: Regional Ophthalmology Practice
    Industry: Ophthalmology / Vision Care / Elective Surgery
    Services Provided: Buyer Persona Development, Patient Journey Mapping, Conversion Optimization.

  • Repositioning a Clean Air Pioneer for Heightened Clinical Safety in the Operating Room

    Client: Air Sanitization Medical Device Company
    Industry: Infection Control / Healthcare Technology / Operating Room
    Services Provided: Brand Messaging Strategy, Competitive Positioning, Clinical Value Proposition Development

  • Transforming a Global Marketing Team for Scalable Growth

    Client: Global Emergency Medical Equipment Manufacturer
    Industry: Medical Devices / Global B2B Healthcare
    Services Provided: Marketing Capability Assessment, Team Restructuring, Global Launch Planning